Articles from Aprimo

Aprimo, the leader in digital asset management and content operations solutions, today announced its latest release: Future-Ready Content Operations. This milestone introduces advanced AI-driven automation, reimagined asset discovery, integrated personalization, and strategic planning enhancements. The new capabilities help enterprises impact marketing and customer engagement with greater speed, scale, and accountability.

Aprimo, a leading provider of digital asset management and content operations software, today announced the launch of new enterprise-grade AI Agents. New agents announced today represent the next evolution of Aprimo’s embedded AI Agents framework, which has been delivering enterprise value since 2023. Aprimo’s AI agents are designed to automate and optimize manual tasks and decisions at every step of content operations. With functionality that spans planning, metadata, quality control, brand compliance, content production, and transformation, Aprimo AI Agents enable organizations to create, adapt, and deliver content at scale without increasing complexity.

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content Intelligence & Personalization solutions. These groundbreaking innovations leverage advanced AI and automation to streamline campaign planning and optimize content for real-time personalization, empowering marketers to accelerate go-to-market timelines and maximize content ROI.

Aprimo, a global leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM) Platforms report. We believe this recognition highlights Aprimo's commitment to innovation, scalability, and empowering businesses to enhance their content operations with AI-driven solutions.

Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in 2024 Gartner Magic Quadrant for Marketing Work Management. We think this recognition underscores Aprimo's continued commitment to driving innovations in productivity management and collaboration solutions for marketing teams.

Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time analytics platform. The addition of Personify XP empowers brands to leverage visitor insights and brand-approved assets directly from the DAM to create personalized digital experiences that increase conversions and revenue.

Aprimo, the leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2024 report by Forrester Research, Inc.

Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creation, supercharges asset discoverability, automates asset management, and ensures brand governance. With Aprimo AI, teams can now deploy AI across the entire content lifecycle to accelerate content creation, supercharge asset discoverability, automate asset management and ensure brand governance.

With generative AI fueling a boom in marketing content heading into the holiday season, and the holidays being the peak season for marketing content year in and year out, how are consumers responding to the sudden content boom? A new Aprimo survey found that many are overwhelmed by the sheer volume of messages they are exposed to during the holidays—creating a double-edged sword for marketers.

Aprimo, the leader in digital asset management and marketing resource management solutions, is helping to define the next generation of collaboration through the seamless integration of artificial intelligence across its offering. The company has unveiled a range of innovative features that not only demonstrate a visionary approach to the future of content operations—but also offer practical benefits for companies today.

Aprimo, an industry-leading provider of digital asset management (DAM) and content operations solutions, announced today the company is now a certified member of the MACH Alliance, a global community dedicated to shaping the future of enterprise technology. This membership positions Aprimo as one of the few digital asset management leaders associated with the MACH Alliance, reinforcing its commitment to delivering cutting-edge solutions to customers and driving innovation in the industry.

Aprimo, an industry leader of digital asset management and marketing resource management solutions, today announced the launch of AI Content Coach, a groundbreaking tool that transforms content operations through the power of generative AI. Powered by Microsoft Azure OpenAI Service and Chat GPT, AI Content Coach is designed to revolutionize content creation by offering companies new levels of creativity, efficiency, and brand compliance.

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, and SecureCHEK AI, a leading Artificial Intelligence (AI) software company, today announced their partnership to create a market-first solution that is set to optimize the entire content lifecycle for the highly regulated pharmaceutical industry. By combining Aprimo’s content operations platform with SecureCHEK AI’s AI-powered marketing solutions for regulated industries, pharmaceutical companies can now create, manage and deliver compliant content faster and more efficiently.

While frazzled professionals continue to turn to apps like Todoist, Slack, Zoom, and Trello in an effort to simplify their busy lives, a new study from Aprimo reveals that once managers and executives begin integrating more than 10 such apps in their daily routines, the benefits diminish rapidly.

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels.

Aprimo, an industry-leading provider of digital asset management and content operations solutions, today announced a new partnership with PathFactory, a leading B2B Content Intelligence platform, to provide a comprehensive solution for managing and optimizing the entire marketing process. This revolutionary partnership will allow their customers to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connects with audiences.

Aprimo, an industry-leading provider of digital asset management and content operations software, today announced it has been recognized as a 'Leader' in The Forrester Wave™: Marketing Resource Management, Q3 2022. Receiving the highest scores of any other vendor in the current offering and strategy categories, Aprimo is the only vendor named a leader in the MRM category, which according to Forrester is “evolving into a marketing coordination and ROI powerhouse.”